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A Royal Caribbean Launches Media Review
BOSTON–Royal Caribbean International is looking for a shop to handle its $50 million media account. Pitching are Arnold Communications, Boston, which handles creative chores for the Miami-based client, and incumbents The Media Edge and Zenith Media Services, both in New York.
A Friendly Seeks Creative Agency
BOSTON–Friendly Ice Cream Corp. is seeking a shop for the creative portion of its estimated $15-20 million account. Incumbent Berry-Brown, Dallas, will be invited to defend.


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