A Royal Caribbean Launches Media Review
BOSTON–Royal Caribbean International is looking for a shop to handle its $50 million media account. Pitching are Arnold Communications, Boston, which handles creative chores for the Miami-based client, and incumbents The Media Edge and Zenith Media Services, both in New York.
A Friendly Seeks Creative Agency
BOSTON–Friendly Ice Cream Corp. is seeking a shop for the creative portion of its estimated $15-20 million account. Incumbent Berry-Brown, Dallas, will be invited to defend. A spokesperson for the Wilbraham, Mass., restaurant chain said agencies have been contacted, but the field is closed to unsolicited submissions. Heading the search is new chief marketing officer Richard Couch, who replaces Scott Coldwell, who resigned.
A Grey, Publicis Post 3rd-Quarter Earnings
NEW YORK–Grey Advertising’s gross billings rose to $1.7 billion for the third quarter ending Sept. 30, 1999, compared to $1.5 billion in the third quarter of 1998. However, third-quarter net income was $4.6 million, with a $1.9 million net loss for the year ending Sept. 30, 1999. Results reflected the shop’s advertising account losses during 1998 that were never replaced, the agency’s statement said.
A Lowe Healthcare Makes Acquisition
NEW YORK–Marketing communications company Lowe Healthcare Worldwide has acquired International
Pharmaceutical Research, Norwalk, Conn. Terms of the deal were not disclosed. IPR conducts clinical studies on new and existing drugs for the likes of Glaxo Wellcome, Schering-Plough, McNeil Consumer Products and Merck. Lowe Healthcare, with global billings of $452 million, also counts among its clients Hoffman LaRoche and Bristol-Myers Squibb. IPR, which has a staff of 98, will retain its name, management and headquarters.
A Donino, White Tapped by Interland
ATLANTA–Donino, White & Partners has been tapped
to handle Web host Interland’s estimated $20 million account. Turner Fernandez Turner won creative duties on the account after a search last year, but was not invited to defend. DWP will take on media chores, previously handled in-house. All the businesses are based here.
A Euro RSCG Tatham Tapped for Alberto Brands
CHICAGO–Alberto-Culver has handed Euro RSCG Tatham $25-30 million in creative duties for brands including TRESemme hair care, Static Guard, Mrs. Dash and FDS. Tatham had handled Procter & Gamble’s beauty business until that client dropped the agency in a global revamp. Ad duties for the Melrose Park, Ill.-based Alberto had been handled by Lois/EJL, Chicago, whose parent recently filed for Chapter 11 bankruptcy protection.
A GMO Nabs $30-35 Mil. Telco Account
SAN FRANCISCO–AccessLine Communications, which offers telecommunications services to enterprise and mid-size businesses, has chosen Goldberg Moser O’Neill to develop a $30-35 million campaign for the first quarter of 2000. The San Francisco shop prevailed over fellow finalist Rubin Postaer and Associates, Santa Monica, Calif., and will produce a national campaign consisting of print and possibly TV ads, according to a GMO representative.
A Marketer Gordon Shank Quits Levi Strauss
SAN FRANCISCO–Gordon Shank, chief marketing officer at Levi Strauss, is resigning after 25 years there. Shank oversaw advertising for Levi Strauss’ jeans brand until last spring, when he was moved to the CMO post. The San Francisco company’s new chief executive, Philip Marineau, will assume Shank’s duties. TBWA/Chiat/ Day, San Francisco, handles the Levi’s jeans account.
A Newswire Roundup
Kirshenbaum Bond & Partners, New York, has withdrawn from graphic-design service’s $20-30 million review, leaving DiMassimo Brand Advertising, New York, and Arnold Communications in McLean, Va. The Arlington, Va., client will see final presentations this week Gotham, New York, was named the first shop for Internet banking service following a review involving undisclosed agencies. Billings were undisclosed Grey
Advertising, New York, was named the first agency for The client is spending $12 million
on the fourth-quarter campaign featuring Sophia
Loren The Media Edge has launched The Digital Edge, a unit servicing e-commerce clients and claiming about
$30 million in billings from companies including Ericcson, and AT&T Grey Healthcare Group, New York, has bought Consumer Health Sciences, a data-information company specializing in consumer-health issues and research Trone Advertising, Atlanta, has formed Symetri, an interactive unit. Ron Jones, previously of MCI, will
head the online division of the Greensboro, N.C.,
agency Intermark Group and Gillis Advertising and Public Relations, both in Atlanta, have merged, creating a $50 million agency called Intermark Gillis. Intermark lost $25 million in General Motors business after GM consolidated its account last year DaimlerChrysler’s media agency, PentaCom, Detroit, is preparing for Cindy Nelson, currently senior vice president and director of corporate and internal communications, to take over for retiring executive vice president and managing director Philip Matz next year. Nelson’s new title is yet to be determined Mullen has been hired by Sperry & Hutchinson. The Wenham, Mass., agency will help introduce Greenpoints, a customer-loyalty program that will include a digital scan card for consumers Abuzz Technologies has chosen finalists for its $15 million account: Allen & Gerritsen, Watertown, Mass., and TFA/Leo Burnett Technology Group, Boston. The New York Times Co. unit will launch an online-information service next year dubbed Hill,
Holliday, Connors, Cosmopulos, Boston, along with DiNoto Lee, New York, and Roche Macauley & Partners, Toronto, are finalists for the estimated $7 million Rockport account, sources said BP Amoco has awarded Carol H. Williams Advertising, Oakland, Calif., $10 million in creative
and planning duties for the African-American
market Arnold Communications’ McLean, Va., office was hired by Internet-service provider Billings are $15-20 million.