‘Newsweek’ Adds Zacarian

Ann Zacarian has joined Newsweek as director of worldwide marketing. Zacarian comes to the New York-based magazine after senior positions at AOL Time Warner, BMW and Sony. She began her career in media planning at Ogilvy & Mather in New York. She left for a client position at Sony Corporation of North America, eventually serving as the founding member of Sony’s corporate marketing department. Zacarian also worked at People magazine and BMW of North America. She will report to worldwide publisher Greg Osberg and oversee the research, events, public relations, creative services and marketing departments.