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NEW YORK – The newspaper market continues to be slow. Although April softness in newspapers led to an improved June, some newspaper execs and reps said, the ongoing picture still is mixed. High activity from Xerox and AT&T is continuing. Pfizer is running a message campaign concerning health-care reform in major-market papers, and testing the ads in Peoria, Ill., and Tallahassee, Fla. ‘We are getting that message out extensively,’ said a spokeswoman, but she would not disclose spending levels.
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