News Wire

Kovel Kresser Lands Playboy Account
LOS ANGELES–Kovel Kresser & Partners, Venice, Calif., has won the lead role on Playboy Enterprises’ estimated $10 million account. Its first assignment is to launch the client’s first corporate branding campaign in more than a decade. The agency succeeds The Leap Partnership in Chicago, which has been working on strategic projects. Some Playboy divisions will continue to use other shops.

Hardee’s Trims Regional Shops
DALLAS–Hardee’s Restaurants, Rocky Mount, N.C., has consolidated local marketing chores with Jordan Associates in Oklahoma City and Lewis Advertising in Rocky Mount. Cut from the roster are BBDO South, Atlanta, and EvansGroup, Denver and Indianapolis. Hardee’s national account is with Angotti, Thomas, Hedge, New York (creative), and Western International Media, Los Angeles (media).

WongDoody Snags Grandy
NEW YORK–At the 1998 International ANDY Awards in New York last week, Seattle-based WongDoody garnered four trophies, including the Grandy top prize for its “Sam, Nate and Gary” campaign for the Seattle Supersonics basketball franchise. Goodby, Silverstein & Partners, San Francisco, and Lowe & Partners/SMS here collected the most awards, 14 and 13, respectively.

Prevue Begins Agency Review
DALLAS–Prevue Networks in Tulsa, Okla., is reviewing creative and media duties for its ad account just six months after hiring The Focus Agency in Dallas. Billings were not disclosed. Sources said the client, which operates an on-screen cable TV programming guide, will spend $3-5 million on advertising this year. The review will likely be limited to Focus and three or four undisclosed shops, according to the client.

Unilever Consolidates Network Media
NEW YORK–Unilever here has appointed The Botway Group, New York, agency of record for all network TV buying, effective with the upcoming 1998-99 upfront season. The $225-250 million buying account had previously been handled by Botway and J. Walter Thompson, New York. JWT maintains its status as a Unilever brand agency, which includes creative and media planning.

Chrysler Launches Campaign for New Sedan
DETROIT–Chrysler Corp. on May 16 will launch one 60- and four 30-second TV spots in a substantial effort for its new 300M sedan. Four 15-second teasers broke last week from Bozell Worldwide, Southfield, Mich. Commercials include footage of Chrysler cars from the 1950s and 1960s to introduce the sedan. A new brand themeline, “The technology has changed. But the soul lives on,” is coupled with Chrysler’s continuing tag, “Engineered to be great cars.”

McHugh Returns to Fallon
CHICAGO–Peter McHugh will return to Fallon McElligott in Minneapolis as a group creative director, the post he left in February to become executive creative director and managing partner at Hal Riney & Partners/Heartland here. Fallon’s recent wins of the Lee Jeans Europe and Nordstrom accounts, as well as the naming of David Lubars as creative director, influenced his decision, McHugh said. Hal Riney, the agency’s chairman and chief executive officer, will assume the post of chief creative officer in Chicago for an indefinite period.

Doner Readies West Coast Office for Mazda
DETROIT–W.B. Doner & Co. has said it hopes to have an office open in Irvine, Calif., by Aug. 1 to help service the Mazda account it won in November. It has hired several staffers who previously worked on the business at Foote, Cone & Belding in Santa Ana, Calif., including Henni Sanft, director of strategic planning, and David Stokes, an associate creative director in charge of all collateral.

RJR Taps Long Haymes for Tobacco Ads
ATLANTA–Long Haymes Carr in Winston-Salem, N.C., agency of record for R.J. Reynolds’ Winston brand, has been asked by the client to “do some brainstorming” for Big Tobacco in response to tobacco legislation developed in the Senate Commerce Committee, said an RJR official. RJR would not reveal details about LHC’s concepts and added that the other major tobacco firms would have to sign off on the ads.

Newswire Roundup
Tricon¸, Louisville , Ky., has confirmed the awarding of its consolidated media account to The Media Edge, a division of Young & Rubicam, New York [Adweek, April 27]. Sources estimate the account to be worth $260-280 million in billings DDB Needham Chicago has won Pep Boys–Manny, Moe & Jack’s $40 million account following a review. Incumbent Cliff Freeman and Partners, New York, resigned the account. DDB also takes on media buying and planning chores for the Philadelphia-based auto parts store, previously handled by Pro Media in Natick, Mass. Suissa Miller in Los Angeles has won the estimated $5 million Sony Wonder account The United States Mint, part of the Department of the Treasury in Washington, D.C., assigned a 10-year project to Grey Advertising in New York, according to a memo from the U.S. Mint. The project’s annual budget is estimated at $5-8 million. Sources said the other finalists were W.B. Doner in Baltimore and MDB Communications in Washington, D.C.