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Merged Banks Meet With Agencies
CHICAGO–Marketing officials from Wells Fargo, San Francisco, which recently acquired Minneapolis’ Norwest, met last week with the bank’s two agencies in what is expected to lead to a shootout for the combined institutions’
$45-50 million advertising account, sources said. The agencies, Carmichael Lynch, Minneapolis, which handles Norwest, and Wells Fargo shop DDB Needham, Los Angeles, were briefed last week on what was believed to be a project related to the merged company’s future ads, sources said.
U.S.

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