News Wire


Braddock’s Tenure As TN Chairman Unclear
CHICAGO–True North Communications said its board of directors will decide whether non-executive chairman Richard Braddock will keep his post. Braddock last week was named chairman and ceo of Priceline.com, a Stamford, Conn.-based Internet commerce firm. Priceline.com’s activities could be considered a conflict with TN’s ownership of interactive agency Modem Media.Poppe Tyson. TN said its board is scheduled to meet in November, but could call a special session to consider whether to replace Braddock. A former Citicorp president, Braddock joined TN’s board in 1994 and was named its non-executive chairman last year.

Budget Names 3 Media Contenders
CHICAGO–Budget Rent a Car, Lisle, Ill., will hear presentations for its $35 million media buying account from Carat ICG, Publicis & Hal Riney and Leo Burnett’s Starcom Media Services unit, all in Chicago. A decision is expected in September. Creative duties were recently awarded to Riney.

DMB&B Sends Whiskas to St. Louis
CHICAGO–D’Arcy Masius Benton & Bowles has transferred creative duties for Mars Inc.’s $12 million Whiskas cat food account from its New York office to St. Louis. That office handles Mars’ Twix, Skittles and Milky Way candies, but is in need of new business following its recent loss of SBC Communications’ creative duties and the 10 percent staff cut that followed.

Publicis Taps Feldman for Top Creative Post
DALLAS–Publicis here hired New York advertising veteran Steven Feldman as its new executive creative director. He will assume day-to-day creative duties handled most recently by co-chairman and chief executive officer Seth Werner. Feldman, 45, spent his career in the creative departments of Bozell Worldwide and TBWA Chiat/Day, both New York.

DMB&B Launches New TWA Ads
CHICAGO–Trans World Airlines this week breaks new work from D’Arcy Masius Benton & Bowles, which likens today’s business travelers to aviation pioneers. TV and print retain the tagline, “We want to be your airline.” TWA spent about $30 million in 1997, according to Competitive Media Reporting.

Bates Wins $10 Mil. HBA Account
DALLAS–Bates Southwest in Houston won the estimated $10 million-plus advertising and promotions account of the Envi personal care products line of Houston’s IQ Products Co. Other shops considered were The Richards Group, Dallas; Bozell Worldwide and Dailey & Associates, both Los Angeles; D’Arcy Masius Benton & Bowles, St. Louis; and Carmichael Lynch, Minneapolis, according to the client.

Lowe Breaks Valvoline Ads
NEW YORK–Lowe & Partners/SMS here launches a $26 million ad campaign for Valvoline this week with the new tagline, “You can always tell the guys who use Valvoline.” It is the agency’s first work since winning the Lexington, Ky.-based company’s national account in March, following a review. Bozell Worldwide here was the incumbent. The new effort shifts the focus from professional race car drivers and mechanics to consumers with a passion for their cars and trucks.

Promus Plans Additional Reviews
DALLAS–Promus Hotel Corp. will review its Homewood Suites and Club Hotel by Doubletree accounts, now at DDB Needham in Dallas and MMG Worldwide, Kansas City, respectively, said client representative Cathy Planchard. No timetable has been set. Ad spending was less than $1 million per chain last year. The reviews follow the assignment of creative and media duties on Doubletree, Hampton Inn and Embassy Suites to TBWA Chiat/Day, New York, and DDB Needham, Dallas, respectively [Adweek, Aug. 24].

Newswire Roundup
Carl Yankowski was named president and ceo of Reebok International’s shoe and apparel division. The Stoughton, Mass.-based footwear giant’s roster includes Berlin Cameron & Partners, New York and Heater Advertising and its subsidiary, The Heat, both in Boston Havas Advertising recorded a 13 percent billings increase across its entire network to 18.3 billion francs ($3 billion) for the first half of the year, its largest in nearly a decade JWT Specialized Communications, Dallas, landed the estimated $3-5 million recruitment ad business of GTE. Losing out was roster shop TMP Worldwide, Dallas Grey Advertising, New York, breaks its first campaign for Seagram’s VO Canadian whisky since Seagram Americas named it lead agency earlier this year. The tagline: “They drink VO. It’s what men do.” Ogilvy & Mather, New York, had the account previously The Media Edge, New York, promoted Joe Abruzzo, director of marketing and media research, to research director. Abruzzo will report to president Beth Gordon Foote, Cone & Belding, Chicago, retained the $8-12 million Blue Cross/Blue Shield of Florida account after a review involving BBDO South, Atlanta, Earle Palmer Brown, Bethesda, Md., and Grey Direct, New York The Motley Fool, a personal finance and investment Web site, last week named The Martin Agency in Richmond, Va., its first agency. Billings were not disclosed Lowe & Partners/SMS, New York, confirmed that outgoing executive vice president, head of strategic planning Stephani Cook will be a consultant as the shop looks for her successor.