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Kellogg Reduces Contenders CHICAGO--Kellogg narrowed the list of outside shops vying to join its roster to Ammirati Puris Lintas and BBDO, both New York, and The Martin Agency in Richmond, Va. New York shops Lowe & Partners/SMS and Grey Advertising were cut; Young & Rubicam, New York, had withdrawn earlier. Kellogg said it may add one of the three finalists to its roster of shops handling its U.S. cereals. Leo Burnett and Burrell in Chicago and J. Walter Thompson in New York are currently Kellogg's agencies. Grace & Rothschild Wins 2 NEW YORK--Grace & Rothschild has won two accounts: Medcast Networks, a new computerized news service for physicians, and Orpheus, the New York-based chamber orchestra. Billings for both accounts were undisclosed, and Grace won both without a review. Neither client had an incumbent. The wins come two weeks after the shop landed Dreyfus Corp.'s $20-30 million account. Rayovac Begins $30 Mil. Effort CHICAGO--Rayovac today begins a $30 million campaign for its batteries with Michael Jordan continuing as its spokesman. Four 30-second TV spots, a print ad and point-of-purchase materials comprise the campaign. "Maximum power. Maximum value" remains the tagline in spots touting battery life and power. Young & Rubicam here is the agency. Allied Domecq Consolidates Media NEW YORK--Newly formed Allied Domecq Spirits USA has consolidated an estimated $30 million in media chores at Zenith Media here, effective Dec. 1. Zenith already handled media services for Allied-owned Domecq Importers of Old Greenwich. Zenith picked up media buying for such brands as Kahlœa liqueur, Sauza tequila, Canadian Club whiskey, Beefeater gin and Courvoisier cognac. Hudson Media Group was the incumbent. Cuba Gooding Fronts Pepsi One NEW YORK--Cuba Gooding Jr. will star in a series of TV ads from BBDO here touting Pepsi-Cola's new low-calorie cola, Pepsi One, tagged "Only One has it all." Two spots in a $50 million-plus campaign directed by Joe Pytka begin filming in Los Angeles next week. Ads break Oct. 17, during NBC's World Series telecast. In one, sky divers about to jump out of a plane hear Gooding say that extreme sports are "nothing" compared to Pepsi One. In another, he appears in the offices of a successful Internet company whose executives have it all yet lack the drink. Bozell Breaks First Hilton Work LOS ANGELES--Bozell Worldwide, Costa Mesa, Calif., with Delaney Fletcher Bozell in London today break the agency's first global print work for Hilton Hotels, featuring the tagline "It happens at the Hilton." Campaign billings are estimated at $15-20 million. Print ads depict various celebrities and government figures who have stayed at the hotels worldwide, including Naomi Campbell, Sir Winston Churchill, Larry King, John Lennon and Yoko Ono. Gotham Launches New Pfizer Work NEW YORK--Gotham breaks a $10-15 million corporate campaign this week for Pfizer. TV ads introduce a new tagline, "Life is our life's work," and represent Gotham's first work for the pharmaceutical client after winning the business in June following a review. AAF Names Rising Stars NEW YORK--Six people were elected into the American Advertising Federation 1998 Advertising Hall of Achievement, which honors industry professionals age 40 and younger. They are: John Farrell, 40, president, North America for D'Arcy Masius Benton & Bowles; David Angelo, 36, executive creative director, Cliff Freeman and Partners; Keith Clinkscales, 34, president and chief executive of Vibe Ventures; Eleo Hensleigh, 39, senior vice president of marketing for Disney Channel/ABC Cable Networks; Andrea Jung, 39, president and chief operating officer of Avon Products; and David Steward, 40, president and chief executive of TV Guide. Lee Nadler, 31, director of global marketing at DoubleClick, received the Jack Avrett Volunteer Spirit Award. Newswire Roundup After a three-month search, breath freshener BreathAsure is in final negotiations with The M1 Agency, Santa Monica, Calif., to handle its estimated $6-8 million account, sources said The Guardian Life Insurance Co. of America, New York, is conducting a review for its corporate ad account. There is no incumbent. AAR North America has contacted shops from New York to Boston Fred Meyer, 67, was promoted to vice chairman at Omnicom Group from chief financial officer. Randall Weisenburger, 39, president/CEO, Wasserstein Perella Management Partners, New York, will succeed Meyer Kraft Foods and Starbucks Coffee formed a licensing agreement allowing Kraft to market, distribute and sell Starbucks in U.S. supermarkets. Kraft said it has not yet assigned the business. BBDO West handles Starbucks; Ogilvy & Mather handles Kraft's Maxwell House Montgomery Ward & Co. assigned creative responsibilities on its $40-50 million account to Laughlin/Constable, Milwaukee, ending its less-than-two-year relationship with DDB Needham Chicago Marine Midland Bank is searching for a new agency to replace Eric Mower and Associates, Syracuse, N.Y. Creative and media duties are in play, and billings, which ranged from $4-8 million in the past, could grow to nearly $20 million, sources said. Quantum Media in Chicago will continue to handle media buying.

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