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Netscape Previews New Campaign
NEW YORK–Netscape Communications Corp.’s first broadcast campaign, via Kirshenbaum Bond & Partners, will use disparate images to illustrate the diversity of its Web offerings. The $15 million campaign, which also includes print, radio and outdoor ads, will focus on Netscape’s Netcenter Web portal. The theme: “Pull all your interests together in one place.” Two TV spots, shot in Budapest and breaking next month, will juxtapose rugby and opera and a stock exchange with a rock concert.

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