News Corp., Apple: Expect Rough Ride

LONDON Apple iTunes execs can expect a rough ride when they seek to renegotiate content deals with News Corp., the media giant’s COO, Peter Chernin, said Friday.

Chernin, speaking at the Royal Television Society’s biannual convention, said he expects the media giant’s forthcoming discussions with Apple to be “prickly, dicey and contentious” when the companies meet to discuss relicensing News Corp.

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