News Analysis: The More The Merrier

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As More Media Shops Sign Competing Accounts, Few Clients Complain
The adage two’s company, three’s a crowd no longer seems to hold much weight in today’s media buying arena. Now the operative phrase is: the more, the merrier. Consider an exchange that occurred during a recent meeting between executives of The Media Edge, the media buying arm of Young & Rubicam, and representatives of Monsanto, its client.

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