How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
As More Media Shops Sign Competing Accounts, Few Clients Complain
The adage two’s company, three’s a crowd no longer seems to hold much weight in today’s media buying arena. Now the operative phrase is: the more, the merrier. Consider an exchange that occurred during a recent meeting between executives of The Media Edge, the media buying arm of Young & Rubicam, and representatives of Monsanto, its client.
INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in