News America Business Expands In-Store Offerings

News America Marketing is getting more aggressive targeting clients outside of the consumer packaged goods realm. The division of News Corp., best known for its SmartSource Coupon Machines and Shelftalk banners, video and tearpads, has expanded beyond grocery and drug stores.
 
The in-store marketing tools are also increasingly popping up in Staples, Dollar Stores and other mass merchandisers.

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