NewPower Is Put to the Test

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

GSD&M has introduced a television advertising campaign for NewPower.

The alternative provider of electricity plans to introduce its service in 23 states where energy deregulation has occurred or is pending.

Last month two television commercials broke in the test markets of Philadelphia and northern New Jersey, where NewPower has been marketing itself since late summer. In one 30-second spot, a woman follows her teenage son around the house, flipping off lights and closing doors in an effort to conserve electricity.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in