Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
America House Communication isn’t making a bushel of money on a yearlong promotion for the state of Rhode Island targeted to families, but its idea to turn “native son” Mr. Potato Head and spouse into ambassadors for the state is generating plenty of publicity.
That should spur increased visitation to the state where dozens of six-foot Mr. and Mrs. Potato Head statues are sprouting up to promote Rhode Island as the “Birthplace of fun.”
“It’s easy to put Mr.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in