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Roughly one month after announcing a consolidation plan that reorganized its media agencies into four global brands, Publicis Groupe has announced a number of appointments to the newly organized U.S. leadership team of Publicis Media.
Kathy Ring will take over as CEO at Starcom USA. Following the restructuring plan announced in March, the Starcom Mediavest group name was dissolved, and the two groups, Starcom and Mediavest, were broken up. Starcom is now a stand-alone agency, while Mediavest joined forces with the Spark team as Mediavest | Spark.
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