Newcastle Brown Ale Gets Even More Honest

Droga5 pairs candid one-liners with still photos in latest 'No Bollocks' ads

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

IDEA: Most brands are liars—fabulists, fabricators, tellers of half-truths and falsehoods, terrified of disclosing their real agenda (to take your money). In beer ads, the lies are legendary. The beer will get you the girl, make you cool, give you the best night of your life. All that, says Newcastle Brown Ale, is bullshit—or in the British brand's native slang, bollocks (conveniently, a more broadcast-friendly term).

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in