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Grey Advertising

Grey Advertising, New York, rolled out the first worldwide campaign for new client Globalstar on Feb. 23. The $60 million print and TV effort for the cellular phone company, whose phones work from anywhere in the world, is tagged, “Above and beyond.”
Euro RSCG Worldwide in New York acquired a majority stake in The Tyee Group, a direct-response TV advertising agency in Portland, Ore. The group will be known as Tyee Euro RSCG and will become part of Euro RSCG’s branded marketing services operation, The Sales Machine.
Jordan McGrath Case & Partners Euro RSCG created a new campaign targeting teenagers for SmithKline Beecham’s Oxy acne-care brand and its new Oxy Shower Gel product. The New York shop’s multimedia effort comprises two 30-second TV spots, as well as print, radio and online ads, with the message that Oxy works with oxygen to help stop acne bacteria and fight pimples. MTV Animation, New York, helped create the ads, in which bespectacled Oxy enthusiast Chip Wansker relates Oxy’s merits to his friend Angela. The new tagline: “Think Oxy, think oxygen. Get it?” TV spots are airing on broadcast and cable networks; online work includes pop-up ads and games.
Berlin Cameron & Partners, New York, has created an ad, titled, “Orbits,” for Stoughton, Mass.-based Reebok’s Traxtar children’s fitness shoe. The 30-second spot, which is airing on national network and cable stations during the first quarter of this year, follows a 15-second teaser that broke Nov. 26 on national cable channels. In the ad, the viewer’s point of view enlarges from a computer wire to a microchip, a shoe, a city, a solar system and finally the entire universe, all while following two boys who are running, high jumping and long jumping in their Reeboks. Curious Pictures in New York handled the special effects.
Vigilante created a campaign, titled, “Family Affair,” for Major League Baseball. The New York-based division of Leo Burnett, Chicago, came up with the nine spots that will roll out nationally on April 3, opening day of the 2000 MLB season. Local markets will be provided with 23-second spots, allowing clubs to add locally relevant messages. The ads, one of which is in Spanish, focus on family experiences at the ballparks. In “Early Ticket,” a young boy diligently carries his game ticket with him everywhere, even in the bathtub. “New Fan” celebrates the sights and sounds of the ballpark through the eyes of a little girl. In “Peanuts,” young fans stomp peanut shells in time with the roaring of the crowd. The campaign will air throughout the season on network and cable TV, and will be supported by print, radio and online work.
The Resistance, New York, created two spots for Carrabba’s Italian Grill in Tampa, Fla. The ads, tagged, “It’s not your typical Italian,” use restaurant founders Johnny Carrabba and Damian Mandola as spokesmen. In “Fishing” and “Herbs,” the pair is seen gathering the freshest ingredients possible.
Epoch 5 Marketing has been tapped to represent, a New York company serving the trade show and exposition industries. The Huntington-based agency will handle traditional and online public relations for the client.
Sanna Mattson MacLeod, Smithtown, and Syosset-based information technology company PurpleGranite have formed an exclusive strategic alliance to provide clients with integrated Internet, e-business and marketing solutions.
Stiegler, Wells & Brunswick, Bethlehem, was named advertising agency for Carpenter Technology Corp., a Wyomissing-based manufacturer of alloys, special metals and parts; and RegScan, a Williamsport-based provider of state and federal regulation information.
Winner Advertising, Sharon, developed a new tag for Palisades Baseball’s Erie SeaWolves club.The tag, “Erie SeaWolves baseball It’s fangtastic!” is reminiscent of the team mascot, a playful-looking wolf.
Mintz & Hoke, Avon, and Sonalysts Studios, Waterford, helped Uncasville casino Mohegan Sun win five awards at the Hospitality Sales & Marketing Association International’s Travel Industry Awards Night event in New York.
Mohegan Sun took home a gold award for a campaign created for it’s impending meeting and conference expansion.