How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
NEW YORK The New York Times Co. said it signed an agreement with Primedia to buy About.com for approximately $410 million in cash.
The purchase will greatly expand the amount of Internet advertising inventory The Times has to sell, including online video and display ads. About.com also shows paid listings from Google.
INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in