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NEW YORK The New York Times Co. said it signed an agreement with Primedia to buy About.com for approximately $410 million in cash.
The purchase will greatly expand the amount of Internet advertising inventory The Times has to sell, including online video and display ads. About.com also shows paid listings from Google. The acquisition is expected to close late this quarter or early next quarter.
About.com has about 22 million visitors per month, the company said. According to The Times, its online properties, which include NYTimes.com
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