'New York Times' Adds Anomaly

NEW YORK Anomaly has joined The New York Times‘ roster of advertising agencies and created ads for this week’s launch of TimesSelect, an enhanced Web-based service linked to the newspaper’s main site, the client said.

Other roster shops include Digitas, which handles direct marketing duties, WPP Group’s The Bravo Group, which is responsible for Hispanic advertising, and Razorfish, which performs Web design duties, a client representative said.

Anomaly’s TimesSelect campaign features print, Web and radio ads that use the theme, “Upgrade your relationship with The New York Times.”