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The 225-year-old New York Stock Exchange may be perceived as old-school, but it’s trying to prove it’s as digital as the next brand by capitalizing on the content marketing trend.
To that end, NYSE has just launched a standalone site, called The Big Stage. Designed by Digitas, it’s a photo-heavy platform that’s reminiscent of the visually-rich treatments seen on some mainstream news sites (Newsweek’s recent redesign, The New York Times’ multimedia Snowfall package). Visitors will find videos, feel-good profiles and Q&As around NYSE-listed companies and their executives.
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