New York Mets Look to Capture the Heart of the Big Apple Through Playoff Campaign

The Amazins gear up for first postseason appearance in six years with subway takeover

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Hoping to make some noise in the playoffs, the New York Mets are drumming up awareness in October baseball with a playoff brand campaign.

The team is committing to a New York takeover, painting the city orange and blue with OOH advertising, featured throughout several New York subway locations and trains starting today. The Mets clinched a playoff spot two weeks ago, the team’s first playoff appearance since 2016.

“We want to get back to what the city knows and loves, which is Mets baseball,” New York Mets executive vice president and chief marketing officer Andy Goldberg told Adweek.



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