Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Hoping to make some noise in the playoffs, the New York Mets are drumming up awareness in October baseball with a playoff brand campaign.
The team is committing to a New York takeover, painting the city orange and blue with OOH advertising, featured throughout several New York subway locations and trains starting today. The Mets clinched a playoff spot two weeks ago, the team’s first playoff appearance since 2016.
“We want to get back to what the city knows and loves, which is Mets baseball,” New York Mets executive vice president and chief marketing officer Andy Goldberg told Adweek.