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NEW YORK The New York State Department of Economic Development this week sent out 350 requests for proposals to agencies nationwide, kicking off the scheduled review of its “I Love New York” travel and tourism account, the client said.
The three-year contract and two one-year renewal options could be worth up to $7.7 million annually, with nearly 60 percent of the budget reserved for media buying.
While a large portion of the solicited shops are based in New York, the client has had inquiries from agencies across the country and overseas, said Alex Dudley, the department’s director of communications.
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