Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In the 1970s and ’80s, New York Life was a staple Super Bowl advertiser. The life insurance company, which was founded in 1845, advertised in the Big Game from 1970 to 1976, again in 1978, and then from 1987 to 1990.
But since then, the brand has remained on the sidelines—until now. New York Life is back in the Big Game for the first time in 30 years to mark an important milestone for the company: 175 years in business.
“Our
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in