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new york It was a down year for new business no matter how you cut it. Fewer creative and media accounts went into play, and collectively they represented a smaller dollar amount than last year, based on an Adweek analysis of account shifts with billings of $20 million or more. Some 100 accounts worth a total of $16 billion in billings shifted from January through November, down from 124 accounts worth $20.6 billion during the same period last year.
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