New York to Compile A-List of Agencies

NEW YORK The New York City Marketing Development Corp., New York City’s marketing arm, is offering agencies nationwide a chance to compete for a spot in its pool of preferred vendors that will vie for marketing projects during 2004.

The corporation last month placed ads alerting shops to the request for qualifications, which had to have been solicited by Tuesday, Jan. 13, and returned by Feb. 6 at 3 p.m. NYC Marketing is casting a wide net for shops with expertise in design, consulting, communications, events planning, media, interactive, research, advertising, merchandising and production. An undetermined number of shops will be chosen in mid-February.

“We want to make sure we have the cream of the crop,” said Justin Steinberg, client director of marketing operation and government services. While the review is open to shops across the country, “we certainly have a preference to give our business to New York City-based firms.”

The city’s 2004 budget has not yet been finalized, but among the potential projects listed in the RFQ are tourism, economic development, and PSA projects and campaigns. A brand identity project, previously reported as still being considered, has already been awarded to Wolff Olins following a competitive bidding process.

Also on the agenda are corporate partnership deals, like the $166 million Snapple deal co-negotiated by IPG’s Octagon and NYC Marketing. The funds reaped from such partnerships would not only pad city coffers, but also partly pay for the city’s marketing expenses.

This story updates and corrects an item posted on Jan. 12 with the correct RFQ due date and additional information from the client about the nature of the work in play.