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The NFL is ringing in the new year with two groundbreaking partnerships. On Thursday, the organization announced its first casino sponsor, Caesars Entertainment, and on Friday, it named Intuit TurboTax Live as the debut presenting sponsor of both the AFC and the NFC Championship games.
The Caesars partnership will debut with the 2019 playoff season, and will give the company exclusive rights to use NFL branding to promote its properties, as well the opportunity to activate at NFL events throughout the year.
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