New World Order for Coca-Cola

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

The Coca-Cola Co. is embarking on a global realignment that involves dozens of agencies and brands, and hundreds of millions in billings.

Shops that stand to lose are Bcom3’s D’arcy Masius Benton & Bowles and Leo Burnett, as well as Wieden + Kennedy, sources said. Shops that fall under the IPG and WPP banners are likely to benefit.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in