New Whiz Kid on the block

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.






Creative staffers at Foote, Cone & Belding in Chicago may want to watch their backs. A 15-year-old ad whiz from Fort Washington, Md., is quickly encroaching on their turf.





Paul Agustin, a 10th-grader (shown here), came up with an idea for a Snapple spot, which will air May 8 on the in-school network Channel One.





The ad features two teenagers trapped in a detention hall who are forced to plan their rendezvous via their Snapple bottles.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in