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The soft center of the new Whiskas cat food variety is the focus of a TV and print campaign from D’Arcy Masius Benton & Bowles.
The introduction of Whiskas’ “Savory Nuggets” will be backed by a budget slightly higher than the $12 million recorded in past years, said John Curtiss, vice president of marketing for Kal Kan Foods, Vernon, Calif., a division of Mars.
Spots from the St. Louis shop break this week on national cable and network TV, with print ads set for July issues of magazines including People, Better Homes & Gardens and Cooking Light.
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