Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Popular 99-Cent Meals Get Year-Round Play, TV Plugs by Thomas
NEW YORK„Wendy›s will expand its nine items for 99-cents Super Value menu as a year-round offering and back the strategy with a feel-good, anthem-style TV spot and two additional ads featuring founder and chief pitchman Dave Thomas.
All the ads are from the Dublin, Ohio-headquartered fast-food chain›s longtime agency, Bates USA in New York.
The success of the value meal led to its expansion and the decision to support it with advertising, a Bates executive said.
˜Customers told us they appreciate and give us credit for staying the course on 99-cent value,” said Gary Steele, executive vice president and managing director at Bates USA.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in