New Tequila Brand Lobos 1707 Built Diversity and Inclusion Into Its Mission

It's rooted in 'building a bigger table' in the spirits industry

a woman's headshot on the left and a few liquor bottles on the right
Lobos 1707 launched last year with Dia Simms at the helm. Dave Herron, Justin Bettman

While every brand seems eager to discuss diversity, equity and inclusion throughout February and March, far fewer have built their entire company’s identity around those concepts.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.