New Tequila Brand Lobos 1707 Built Diversity and Inclusion Into Its Mission

It's rooted in 'building a bigger table' in the spirits industry

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While every brand seems eager to discuss diversity, equity and inclusion throughout February and March, far fewer have built their entire company’s identity around those concepts.

Lobos 1707, a new line of tequila launched last year, is doing just that. Rooted in the concept of “building a bigger table” to make room for a diverse set of voices in decision-making processes, the brand is aiming to open up a traditionally white and male spirits industry to more

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