New Tennis CMO Focusing On Kids Market

USTA is changing rules and trying a more child-friendly approach

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Tennis has always had its share of child prodigies. But it needs younger fans too. So starting in 2012, a new set of rules will give players 10 and under the chance to play with scaled-down racquets and lower-bouncing balls on smaller courts. And in order to help spread the message about the more kid-friendly approach, the U.S.

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