Emerging Tech

New Tech Touch Points Aren't Killing Retail. They're Bringing It Back to Its Personal Roots

As legacy brands fragment, new players centralize

retail-tech-hed-full-2017 — While longtime retailers face scale issues with new customer touchpoints, more nimble brands are thriving.Getty Images

By Ana Andjelic

July 28, 2017

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“Alexa, order a dress that Pernille Teisbaek wore on June 19 that I saw on her Instagram.”

Ana Andjelic

@andjelicaaa

Ana Andjelic is a strategy executive, Forbes CMO Next and the author of The Business of Aspiration, available for preorder now.

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