Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES-Luxury automaker Lexus veers from its mature, sophisticated positioning toward a younger, hipper audience in a new image spot for the brand from Team One Advertising.
The TV ad, “Video Noise,” features a montage of futuristic images accompanied by rock music and the new tagline, “The future of Lexus is here.” The ad, which broke last week, features the GS, LS and RX models.
Lexus will introduce two new products next spring, the LX 470 and the RX 300, a sport utility vehicle.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in