New Taste for Miller -- Agencies Tapped for New Products

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.



Bayer Bess Vanderwarker’s addition to Miller Brewing Co.’s agency roster last week was born of a massive new-product search that included virtually all of Miller’s current agencies, and resulted in new-product assignments for three or four agencies.
Sources close to the brewer say that Miller president Jack MacDonough, senior vp/marketing Dick Strup and vp/brand management Neil Harrison called on all its agencies to develop ideas on new products.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in