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Ads lurk within ads in Square One’s first work for the Texas Rangers’ baseball team.

The Dallas shop has produced four30-second TV spots for the Major League franchise that masquerade for 15 seconds as cheesy cable-access ads for consumer services such as glass replacement and physical therapy, then turn into showcases for the team’s star players.

“We studied a bunch of really bad spots and copied them as much as we could,” said creative director Kevin Sutton.

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