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BBDO is breaking a branding campaign for Pepsi-Cola International outside the U.S.–with a new tagline, “Ask for more”–in a collaboration of multiple offices.
A pool of TV spots, with two starring Janet Jackson, reflect the idea that, globally, youngsters are living in a fast-changing world.
“A great many emerging nations are peopled with teens coming into their own and enjoying newfound freedom,” said Phil Dusenberry, chairman of BBDO here. “‘Ask for more’ is appropriate to this mindset.”
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