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By Hank Kim
NEW YORK–MasterCard last week broke a 30-second TV commercial, called ‘Earth Sun,’ that introduces a new tagline: ‘The future of money.’
The spot touts the convenience of plastic over other forms of payment and promotes a $100,000 sweepstakes offer. Messner Vetere Berger McNamee Schmetterer/Euro RSCG here created the spot, although the line was developed by Ammirati Puris Lintas, the incumbent agency.
The airing of the spot coincides with the client’s invitation to six agencies to pitch the U.S.
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