New Survey Shows Where Clients Get No Satisfaction

More than seven out of 10 clients are not satisfied with their advertising agencies, claiming their shops are overcompensated, understaffed and not as creative as they were two decades ago, according to a survey being released this week.

The poll, conducted in March and April by Continental Consulting Group in Stamford, Conn., comprises responses from decision makers at 300 large and small advertisers.

“With agency staffing cut by an average of 25 percent over the past three years, more work is being done by fewer and less experienced people,” said Joe Dell’Aquila, Continental Consulting managing partner.