New Study From thredUP Shows Secondhand Clothing Is Displacing Fast Fashion

A year of living in a pandemic caused a shift in consumer shopping priorities

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A year of living in a pandemic caused a shift in consumer behavior across industries. Predictions came mid-last year that sustainable clothing categories, particularly resale, would see a significant increase while shoppers looked to both sell their old items sitting at home and save money when buying new ones. Now, online consignment and thrift store thredUP’s 2021 Resale Report is here with data to prove these theories correct.

Consumers experienced a shift in values

2020 was a year characterized for many by “waste not, want not,” and many of those practices are carrying over into new lifestyle choices.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in