New Spots Promote Oven-Toasted Taste

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Quizno’s unveils a new campaign this week that further emphasizes the taste of its sandwiches.

The campaign, from Cliff Freeman and Partners in New York, breaks today and conveys that Quizno’s “pioneered” the idea of oven-toasted sandwich buns.

Two 30-second spots open with a pitchman at a Quizno’s shop. Talking to the camera, he says, “At Quizno’s, we toast our subs to enhance the flavor.

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