New Shop Focuses on 'Communications Products'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK As the ad industry scrambles to build the next Nike+, a new agency sees a chance to specialize in building long-lasting brand platforms — and take a piece of the action.
 
A half-dozen executives from the London operations of DDB, Naked Communications, Isobar, Tribal DDB and Diageo have joined forced to launch AnalogFolk, a shop that is dedicated to what it is calling “communications products” that meld digital technology with real-world interaction. Unlike regular bits of ad messaging, a communications product is sought out by consumers, even bought, the shop believes.
 
“We



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in