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Mochi Media, which tracks Web gaming traffic, has established the first advertising network to offer dynamically inserted ads in free online games.
The service, MochiAds, is giving advertisers access to the ballooning global community of independent game makers “who don’t have contracts with [game giant] Electronic Arts,” said Mochi Media CEO Jameson Hsu.
“It’s like [Google] AdSense,” noted Mike Geiger, director of interactive production, Goodby, Silverstein & Partners, adding that Goodby has MochiAds in mind for several 2007 media campaigns.
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