New Roles for Wenneker, Boches at Mullen

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In a move that reflects both corporate and personal transformation, Mullen in Boston today named ecd Mark Wenneker chief creative officer. That post was held for nearly a dozen years by Edward Boches, who takes the new role of chief innovation officer.

The change was widely expected, given the Interpublic Group agency’s recent new-business surge with Wenneker at the creative helm and Boches’ emergence as one of adland’s biggest stars on Twitter. (He’s a current member of the Adweek 25, our frequently changing group of top industry voices worth following on the microblogging service.)

In an entry on Creativity Unbound blog, Boches said of his new job: “It excites the hell out of me.

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