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The American Red Cross lost little time in assembling fund-raising PSAs asking for disaster relief contributions in the wake of superstorm Sandy. Working with lead agency BBDO, the organization produced two TV spots in a 36-hour period early this week as the extent of the damage caused by Sandy became apparent.
Staff from the ad agency’s New York offices, which were closed Monday and Tuesday, used Red Cross creative elements to assemble the first wave of spots.
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