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Kevin DiLorenzo began his professional life as a reporter in Minneapolis, eventually moving into an anchor chair in Duluth, Minn. But after two years, DiLorenzo was ready to make a change; he moved back to Minneapolis and got into public relations.
“There’s a realization—from the news side—that PR spawns [just] about everything covered,” DiLorenzo said. “I knew there were good ways to do PR and there are bad ways.”
From Duluth, DiLorenzo, 41, had a brief stint at Bozell in Minneapolis before moving to Fallon’s nascent integrated marketing practice in 1993.
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