New Post Created At Mvbms

In order to become more proactive in its new business efforts, Messner Vetere Berger McNamee Schmetterer/Euro RSCG has hired Christina Love as its first director of new business development.
Love comes from Earle Palmer Brown in New York, where she was vice president, business development. She will work with the four active agency principals–Tom Messner, Barry Vetere, Ron Berger, and Louise McNamee–with the goal of gaining strongholds in three categories where the agency does not currently have accounts: public utilities (many of which face deregulation), beer and computers.
Love’s appointment is intended to give the agency a systematic approach to new business. “In the ’80s we had rainmakers and could afford to be more laid-back,” said Messner. More recently, the agency has relied upon the contacts of its principals and its category experience to pick up new accounts.
Love will not have any specific account functions to distract her. Love also noted her appointment will not lead to the creation of a new business department, but that her role, with the help of a few assistants, will be to “fit into a fluid, horizontal structure.” Said Love: “Messner is a unique agency in that it’s almost a $1 billion shop with little bureaucracy that still manages to do great creative [work].”
Love, who left EPB in New York a month ago, helped coordinate new business efforts among the agency’s New York, Bethesda, Md., and Philadelphia offices.
Previously, Love was a management consultant in Paris.