New Players Starring In Movie Studio's Search

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Paramount Pictures’ review of its $480 million media planning and buying account represents a rare opportunity in a category that doesn’t see agency switches often. But this story had advance publicity.

Paramount has had conversations with at least two undisclosed media shops in the past year, sources said. One agency executive said the studio “didn’t share a lot of their reasons” at the time, but “the powers that were there wanted to make a change.”

And now, there are new execs in charge of marketing and media at the studio.

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