New Plans for 2 Execs at JWT

NEW YORK JWT New York co-heads of strategic planning Robin Bardolia and William Charnock have shifted to new roles, nearly three years after they were named to run the department.

Bardolia has assumed the new position of chief strategic officer for North America across most offices (New York, Atlanta and Toronto) and four subsidiaries: JWT Inside, JWT CET, SCPF and Malone Advertising.

Charnock, meanwhile, has become director of strategic innovations, a New York role focused on developing new practices and strategic partnerships, according to an agency representative. In addition, he’ll retain his planning duties on key clients HSBC and Johnson & Johnson and manage agency-wide initiatives such as the shop’s ongoing measurement of anxiety among consumers, known as the AnxietyIndex.

Charnock, 43, joined JWT in 2002. Before that, he was a planning director at FCB in New York.

Bardolia, 43, has worked at JWT since 2006. Earlier in his career, he held planning posts at the New York offices of Ogilvy & Mather and Fallon and was vp, global strategies across all brands at Coca-Cola in Atlanta.

Both executives continue to report to N.A. president Rosemarie Ryan and co-president Ty Montague, who is also chief creative officer for the region. The changes took effect this week.