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In a bid to strengthen its family marketing expertise, Griffin Bacal has named research veteran Joan Chiaramonte director of strategic planning.
Agency president Paul Kurnit hired Chiaramonte, who most recently served as vice president in Roper Starch Worldwide’s syn-dicated services division. At that post, she headed the Roper Youth Report, a nationwide survey of 1,200 children and teens.
When Griffin Bacal sought to fill its vacant planning position, Kurnit said he thought of Chiarmonte, whom he knew from youth-marketing conferences.
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