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CHICAGO McDonald’s executives today unveiled a new global packaging initiative that executives said was the next phase in their efforts to unify branding and advertising around the world.
“We say that when people walk into our stores, they walk into our brand. Now they can hold our brand in their hands,” said Larry Light, global chief marketing officer for the Oak Brook, Ill., company. Light called the packaging McDonald’s “most important new advertising initiative.”
The new packaging, to make its debut in the U.S.,
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